Website analytics reports
Read your site dashboard: every card, date ranges, filters, goals, funnels, journeys and live visitors.
On this page16
Open Website analytics in the dashboard and click a site to see its report. This guide walks through the page from top to bottom. If the site has no data yet, finish the Website analytics setup first.
The overview
The Website analytics page shows one card per site with a chart of today's visitors by hour, Visitors · last 24 hours, and the change against the 24 hours before. Each card's menu has Visit site, Share public stats, Copy tracking script and Delete website.
Site header
- The domain, with a link to open the site.
- A line with the site name, whether the snippet has been seen, and how long your plan keeps data (for example "data kept 12 months on Starter").
- Live widget: an optional visitor counter for your own site (see Live visitors).
- Share stats: opens the dialog that turns the public stats page on or off. The button shows Public or Private. See Public dashboards.
Date ranges and comparison
The report opens on Today. Pick another range from the tabs:
| Range | Available on |
|---|---|
| Today, Yesterday, 7d, 30d | All plans |
| 90d, 6m, 12m | Starter and above |
| 24m | Growth and above |
| All | Pro and Business |
Ranges your plan does not include show a lock and open an upgrade dialog. However long the range, data older than your plan's retention window is not shown.
Where a previous period of the same length exists, the top cards show the change against it ("Compared with the previous period"). Refresh reloads the data for the current range.
Top numbers
| Card | What it means |
|---|---|
| Visitors | Unique visitors in the range. A visitor is recognised by a daily anonymous hash, so the same person on two different days counts twice. |
| Page views | Every page view recorded, with a small trend line |
| Views per visit | Page views divided by visitors |
| Bounce rate | Share of visits with only one page view. A visit ends after 30 minutes without a new page view. |
| Avg. time | Average time between the first and last page view of a visit. One-page visits count as zero, because there is no second page view to measure against. |
| Top channel | The traffic channel with the most page views, and its top source |
Below them, the Page views chart shows page views over the selected range.
Locations
The Locations card has five views: Countries, Regions, Cities, Map and 3D.
- Locations are estimated from the visitor's connection, so VPNs and proxies can show a different place.
- The 3D globe shows where your traffic comes from and pings the locations of page views from the last few minutes. It checks for new page views about every 12 seconds while the page is open. Use the expand button to open it full size.
- View all opens the full list with a search box.
Top pages
Every path on your site, ranked by views, with Unique and Views columns. View all lists every page with a search box.
Traffic sources
The Traffic sources card has three views:
- Sources (default): individual referrers, such as a website hostname, Google or a campaign.
- Channels: page views grouped into four channels.
- Campaigns: page views with UTM tags, grouped by Campaign, Source, Medium, Term or Content.
| Channel | When a page view lands here |
|---|---|
| Campaign | The page URL has a utm_source, utm_medium or utm_campaign tag |
| Organic Search | The referrer is Google, Bing, Yahoo, DuckDuckGo or Perplexity |
| Referral | Any other website referred the visitor |
| Direct | No referrer, or a referrer on your own domain (internal navigation) |
Social networks and email clients appear as Referral (or Direct when they send no referrer). To see them as named campaigns, tag your links with the UTM builder.
Technology
Four views: Browsers, Devices (desktop, mobile, tablet), OS and Languages.
Filters
Click a row in Locations, Top pages or the technology card to filter the report to that value. You can combine one value per dimension, for example a country and a device.
- Active filters appear next to the date range under Filtered by. Remove one with its chip, or click Clear all.
- Filters apply to the top numbers, the chart, all breakdowns, user journeys and the time charts.
- Goals, funnels and From click to conversion use their own period tabs and are not filtered.
- Traffic source rows cannot be used as filters.
Goals and conversions
Available on Growth, Pro and Business. On other plans this area shows an upgrade card.
Create a goal
- In Goals and conversions, click New goal.
- Enter a Goal name (for people) and an Event name (code) (for your code). Event names are saved in lowercase, with spaces and symbols turned into underscores.
- Pick a Goal type:
- Custom Event: counts when your site calls
window.useclick('event_name'). - Pageview Match: counts when a visit reaches the Target path, such as
/thank-you. Use%as a wildcard, for example/order/%/complete. - Revenue Tracking: a custom event that also records a value. Choose a Currency (USD, EUR, GBP, JPY, CAD or AUD) and send the amount from your code:
window.useclick('purchase', {revenue: 49.99, currency: 'USD'}).
- Custom Event: counts when your site calls
- Click Create goal.
Read the goals list
- Completions: every time the goal was reached.
- Attributed: completions that could be traced back to a click on one of your useClick short links.
- Revenue: the total value, for revenue goals.
Pause a goal to stop counting without losing its data. Deleting a goal also deletes its conversion data.
Funnels
A funnel shows how many visits pass through a series of steps in order, and where they drop off.
- In Funnels, click New funnel and enter a Funnel name.
- Add 2 to 6 Steps (in order). Each step is a Page (an exact path such as
/pricing) or a Goal event (the event name of one of your goals). - Click Create funnel. Use the 7 days, 30 days and 90 days tabs to change the period.
A visit counts for a step when it reaches that step after the previous one; other pages in between are allowed. Deleting a funnel only removes its definition, not any analytics data.
From click to conversion
This card connects your short links to results on the site, for the last 7, 30 or 90 days:
- Clicks: clicks on your short links that point to this site's domain.
- Visits: visits to the site that arrived through one of those clicks.
- Conversions: goal completions on the site in the period.
- Rates for Click → visit, Visit → conversion and Click → conversion, plus Attributed revenue, a By goal list and Top converting links.
User journeys
Available on Growth, Pro and Business. The card shows how visits move through your site:
- Flow: a diagram from landing pages through the next pages, with a Left the site node at each step. Less common pages are grouped as Other pages. Choose a depth of 2 to 5 steps.
- Top paths: the most common complete paths.
Journeys use 30-minute visits, collapse reloads of the same page, and leave bots out.
Time charts and bots
- When people visit: a heatmap of page views by weekday and hour, in your browser's time zone.
- By day of week: page views per weekday.
- Bot traffic: page views from detected bots and crawlers, by category. See Bot traffic.
- By month: page views per month in the selected range.
At the bottom, Install snippet keeps the tracking script at hand.
Live visitors
The Live widget adds a small floating pill to your own site that reads "X people viewing now", with a "powered by useclick.io" badge.
- Click Live widget in the site header and switch it on.
- Choose a Light or Dark color.
- Copy the script and add it to your site, next to the analytics snippet:
<script defer data-site="YOUR-SITE-ID" data-theme="light" src="https://useclick.io/live.js"></script>
While the widget is on, the site header also shows how many people are on the site now. The live count only exists while the widget is enabled; the 3D globe pings work either way.
Exporting data
Website analytics has no CSV export. CSV export is available for short link clicks on paid plans; see Link analytics. For programmatic access, use the REST API.
Troubleshooting
The numbers look lower than in another tool
Visitors with Do Not Track enabled are not recorded, visitors are counted per day, and page views over your monthly budget are not recorded. Different tools also define visits and bounces differently.
A goal shows no completions
- Check that the goal is not paused.
- For custom events, the name in
window.useclick('...')must match the goal's event name exactly, in lowercase. - For Pageview Match goals, remember that only visits from useClick short links count.
A range is locked
Longer ranges depend on your plan. See Plans and limits.