How to Use the UTM Builder in useclick.io
Track your marketing campaigns effectively with UTM parameters.
Duration: 1:14
Video tutorial demonstrating How to Use the UTM Builder in useclick.io. Track your marketing campaigns effectively with UTM parameters.
UTM parameters are tags you add to your URLs to track the effectiveness of your marketing campaigns. They help you understand which channels, campaigns, and content are driving the most traffic and conversions.
The five essential UTM parameters:
- utm_source - Identifies which site or platform sent the traffic (e.g., facebook, twitter, newsletter)
- utm_medium - Identifies the type of link or marketing medium (e.g., cpc, banner, email)
- utm_campaign - Identifies a specific product promotion or strategic campaign (e.g., summer_sale, product_launch)
- utm_term - Identifies paid search keywords (used primarily for paid search campaigns)
- utm_content - Identifies what specifically was clicked to bring the user to your site (useful for A/B testing)
UseClick's UTM Builder simplifies this process by automatically generating properly formatted URLs with all the necessary tracking parameters, saving you time and reducing the risk of errors.