Link Tracking Glossary

Clear definitions for link shortening, campaign tracking, attribution, and privacy-first analytics, written for marketers, creators, and teams.

How to use this glossary

Understand the term

Use each page to align your team on definitions before launching links across channels.

Apply best practices

Use the guidance to improve branded links, UTM naming, destination routing, and campaign reporting.

Launch faster

Jump into the linked UseClick features and tools to create, track, and optimize links immediately.

Glossary terms

Glossary FAQ

The UseClick glossary explains core link shortening and tracking terms in plain language, so teams can launch campaigns faster and avoid mistakes in naming, routing, and reporting.

Read the definition first, review the practical guidance, then use the linked UseClick features and free tools to apply it in real campaigns.

It covers link shortening, branded short links, UTM parameters, campaign attribution, QR tracking, geo targeting, privacy-first analytics, and link management workflows.