A 301 redirect permanently forwards one URL to another and is generally the correct redirect type for stable short-link destinations.
Permanent redirects communicate canonical destination intent to search engines and preserve ranking signals better than ad-hoc redirect behavior.
When implemented correctly with stable redirects, short links generally do not harm SEO performance.
Learn how branded short links improve trust, click-through rates, and campaign consistency versus generic shortener domains.
Learn what ecommerce teams need from a URL shortener for Shopify, including UTM discipline, campaign analytics, and branded links.
Learn what GDPR-compliant link tracking means, how cookie-free analytics works, and how to track campaign performance without collecting personal data.