Every visitor who lands on your site arrives with a browser, an operating system, a device, and a language setting baked into their request. UseClick's Audience Breakdown card turns that into a readable, tabbed view instead of a spreadsheet of raw strings.
It sits inside your Website Analytics dashboard as one tabbed card with four views: Browser, Operating System, Device Type, and Language. Switch tabs to see a different slice of the same traffic, each row shown with its own icon so you can scan it in seconds.
This page covers how the four tabs work, what happens when you click a row to filter, how to see the full list beyond the top few items, and exactly what UseClick stores, and doesn't store, to build it.
Four Tabs, One Card
Browser, Operating System, Device Type, and Language are each a separate tab on the same card. Every row inside a tab carries a per-item icon, so the list reads visually instead of as plain text.
Browser
See which browsers your visitors actually use, each row shown next to that browser's own logo so Chrome, Safari, Firefox, and Edge are recognizable at a glance.
Covers dozens of named browsers, not just the big four.
Operating System
Break traffic down by operating system, Windows, macOS, iOS, Android, and more, each with its own logo next to the name.
Covers dozens of named operating systems.
Device Type
See the split between Desktop, Mobile, and Tablet, each row marked with a device-type icon.
The three top-level device categories UseClick recognizes.
Language
See which language your visitors' browsers are set to, from a list of 40+ tracked languages, each shown with a flag emoji next to the language name.
40+ languages tracked, each with its own flag.
Click Any Row to Filter the Whole Dashboard
Every row in every tab is clickable. Click "Safari", "iOS", "Mobile", or any language and UseClick filters your entire Website Analytics dashboard down to visitors matching that one dimension, not just the Audience Breakdown card itself.
Every card narrows with you
The time-series chart, geography, sources, and top pages all recalculate against just that browser, OS, device, or language the moment you click.
No separate report to open
Filtering happens inline from the row you clicked. You don't have to leave the dashboard, build a segment, or run a new query to see the rest of the picture for that slice of traffic.
Beyond the Top Rows
Each tab shows only the top handful of items inline, enough to spot your dominant browser or OS at a glance. For everything else, dozens of named browsers and operating systems, and the full list of 40+ languages, an all-data view opens with the complete breakdown.
Useful for checking one specific browser or confirming whether a language spoken by a small slice of your visitors is common enough to justify translating a page for.
Privacy: We Never Store the Raw User-Agent String
Every visitor's browser sends a user-agent string with its request. UseClick parses that string into a small set of labels for the breakdown, then discards it, it's never written to the database.
What's stored
- Browser name, e.g. Chrome
- Operating system, e.g. macOS
- Device type, e.g. Mobile
- Language, e.g. German (DE)
What's never stored
- The raw user-agent string itself
What You Can Do With It
Audience Breakdown isn't just a chart to glance at, the breakdown and the click-to-filter behavior together turn it into a working tool.
Prioritize testing where visitors actually are
The Browser and OS tabs show your real traffic mix, so you can decide which browsers and OS versions are worth testing against instead of guessing.
Catch a broken experience fast
If a browser or OS row looks off, click it to filter the dashboard down to just that segment and see what's actually happening for those visitors.
Make localization calls with real data
The Language tab breaks down 40+ languages, so you know whether translating a page is worth it before you commit the work.
See your mobile vs. desktop split at a glance
The Device Type tab shows Desktop, Mobile, and Tablet side by side, so you know which experience most of your traffic actually depends on.
Part of Website Analytics
Audience Breakdown is one card inside UseClick's Website Analytics dashboard, sitting alongside geography, sources, and time-pattern data for the same traffic.
See how it fits into the full dashboard in our Website Analytics overview, which covers setup, core stats, and every other panel.
Audience Breakdown answers who is visiting. Where they're visiting from shows up in the same dashboard's geography section; to actively route specific countries to different destinations, that's what Geo Link Targeting does.
The same click and visit data also powers per-link reporting, see the full picture in our Analytics & Tracking feature overview.
How Audience Breakdown Fits Your Workflow
A simple loop for turning raw visits into decisions about testing, localization, and where to focus.
See the Split
Open the Browser, OS, Device, or Language tab to see how your traffic actually breaks down.
Filter With One Click
Click any row to filter the whole dashboard down to that browser, OS, device, or language.
Go Beyond the Top Rows
Open the all-data view for the complete list, every browser and OS UseClick recognizes, and all 40+ languages.
Decide With Real Data
Use what you see to prioritize testing, catch broken experiences, and judge whether localization is worth it.