UseClick Website Analytics gives you a complete picture of who visits your site, where they come from, and how they behave — all without collecting personal data or placing cookies on their devices. Unlike legacy tools that require complex setup and legal overhead, UseClick is ready in minutes and stays compliant by design.
Pair it with UseClick's link analytics to track your entire funnel end-to-end: from the moment someone clicks a shared link to every page they visit on your site.
In this guide, we will walk through what UseClick Website Analytics tracks, how to install it on any platform, and how to use the data to improve your marketing performance.
One script. Any website.
Getting started takes under two minutes. Paste a single script tag into your site's <head> and data starts flowing immediately — no configuration, no API keys, no additional dependencies.
<!-- UseClick Website Analytics --> <script async defer data-domain="yourdomain.com" src="https://cdn.useclick.io/analytics.js"> </script>
The script is under 1KB, loads asynchronously, and has zero impact on your Core Web Vitals or page speed scores.
WordPress
Add via header plugin or theme editor
Shopify
Paste into theme.liquid before </head>
Webflow
Use the custom code head section
Next.js / React
Add to _document or layout component
Everything you need. Nothing you don't.
UseClick tracks the metrics that actually drive decisions, without the bloat or compliance risk of tools that over-collect data.
Page Views & Unique Visitors
See total traffic volume and unique reach across all your pages, with hourly, daily, weekly, and monthly breakdowns.
Traffic Sources
Understand where visitors come from — organic search, direct, social, email, paid ads, or referral — with full UTM campaign attribution.
Geography
Country-level location data shows you where your audience is concentrated so you can localise content and target the right markets.
Device, Browser & OS
Know whether your audience is on mobile or desktop, which browsers they use, and which operating systems dominate your traffic.
Top Pages
See which pages attract the most visitors, which have the highest engagement, and where you are losing traffic so you can act quickly.
Real-Time View
Monitor live visitors, active pages, and traffic spikes in real time so you can react immediately during launches, promotions, or viral moments.
Privacy-first by design
UseClick Website Analytics was built from the ground up with data minimization as a core principle, not an afterthought. This means you get clear insights without the legal complexity that comes with cookie-based tracking tools.
No Cookies
No cookies are set on visitor devices. No consent banner needed. Visitors are never identified or profiled individually.
GDPR Ready
Compliant with GDPR, CCPA, and PECR by default. No data processing agreements or cookie consent flows required.
Aggregated Only
All data is aggregated at the session level. No IP addresses, no user agent strings, and no individual tracking IDs are ever stored.
What we collect
- ✅ Page URL visited
- ✅ Referrer source and UTM parameters
- ✅ Country (derived, not stored as IP)
- ✅ Device type, browser, and OS (parsed, not raw UA)
- ✅ Aggregated visit duration
What we never collect
- ❌ IP addresses
- ❌ Cookies or local storage identifiers
- ❌ Full user agent strings
- ❌ Personal information of any kind
- ❌ Cross-site tracking data
Full campaign attribution, built in
UseClick Website Analytics automatically captures UTM parameters from every incoming URL. Any traffic tagged with utm_source, utm_medium, or utm_campaign is attributed correctly in your dashboard — no extra setup needed.
Combined with UseClick's UTM Builder, you can create consistently tagged links for every campaign and see exactly which channels and creatives drive website traffic.
utm_source
newsletter
utm_medium
utm_campaign
spring-launch-2026
Track the full journey — from link click to page visit
Most analytics tools only see part of the picture. UseClick connects your link performance data with website visitor data so you can measure the complete user journey in one platform.
Share a UseClick link
Post your short link in social, email, or ads. UseClick tracks every click with source, device, and geography.
Visitor lands on your site
UseClick website analytics picks up the session, including the UTM parameters carried from your link.
See the complete picture
One dashboard shows which links drove traffic, which pages they visited, and what drove the best engagement.
Combine this with campaign management to group your links by initiative and see website impact alongside link-level performance side by side.
Lightweight and fast
Traditional analytics scripts can add hundreds of kilobytes to your page and block rendering. UseClick's script is different.
Under 1KB
The entire tracking script weighs less than 1 kilobyte. Compare that to Google Analytics at 17KB+ and Tag Manager at 30KB+.
Async & non-blocking
The script loads asynchronously and never blocks rendering. Your Largest Contentful Paint, FID, and CLS scores are unaffected.
What you see in your dashboard
Every metric you need to understand and grow your website audience, organized in one clean view.
Traffic Overview
Total visitors, page views, and bounce rate with trend comparison to previous periods.
Source Breakdown
Visitors by channel: organic, direct, social, email, paid, and referral — including UTM campaign data.
Top Pages Report
Which pages get the most traffic, longest sessions, and highest return visit rates across your site.
Device & Browser Split
Mobile vs desktop split, top browsers, and operating systems so you can optimize for your actual audience.
Geographic Map
Country-level visitor map with ranked table to identify your strongest and growing markets at a glance.
Real-Time Activity
Live visitor count, currently active pages, and real-time source attribution during launches and promotions.