Geo-targeting routes each visitor to a destination that matches their country instead of sending everyone to the same page.
It's useful anywhere a link needs to point somewhere different by country: international affiliate campaigns, location-specific events, or products that vary by region.
This guide covers everything you need to know about setting up and optimizing geo-targeted links.
Geo Targeting Interface
UseClick's intuitive interface makes creating geo-targeted links simple:
Configure location-specific destinations with a clean, visual interface.
Setting Up Geo Targeting
Geo-targeting is configured per link from its analytics page, in three steps:
1. Create Your Link
Start by creating a short link the way you normally would from your dashboard. Every link supports geo-targeting, so there's nothing extra to enable up front.
2. Add Country Targets
From the link's analytics page, add a target URL for any country using its two-letter ISO code (US, DE, FR, and more). Common uses include:
- • Country-specific affiliate offers
- • Localized product recommendations
- • Country-specific discount codes
- • Language-targeted landing pages
3. Set Your Default Destination
Every link keeps a safety net for visitors outside your configured countries:
Default Destination
Where to send visitors whose country doesn't match any of the targets you've configured
Fallback Behavior
If a visitor's country isn't in your list, or the link has no geo-targets configured, they're redirected to the link's default target URL automatically.
How Country Detection Works
Server-Side Detection
Every redirect checks the visitor's country automatically, with no setup required on your end:
- • Country is read from the Cloudflare-derived request header at redirect time
- • Matched against the ISO 3166-1 alpha-2 country codes you configure (US, DE, FR, and more)
- • No IP addresses or precise location are ever stored, consistent with our privacy-first analytics
- • Visitors from countries you haven't targeted are sent to the link's default destination
Targeting Level
Geo-targeting currently matches visitors by country only. Region, city, and custom-area targeting aren't supported.
Geo Targeting Use Cases
Affiliate Marketing
Direct users to country-specific affiliate networks, localized products, and country-specific promotions.
E-commerce
Route users to the storefront, pricing, or catalog available for their country.
Event Marketing
Promote country-specific event pages, registration links, and eligibility rules.
International Marketing
Serve content in the user's language and route by country to help meet regional compliance requirements.
Geo Targeting Analytics
Click Distribution by Country
See a country-by-country breakdown of clicks on your link's analytics page, including a map view and time-series chart.
Filter by Country
Click any country in the map or breakdown to filter the rest of the link's analytics down to that country, then remove the filter to return to the full view.
Geo Targeting Best Practices
Start with Core Markets
Set up targets for your highest-value markets first, then expand to other countries as you see how they perform.
Maintain Consistent Branding
Make sure country-specific destinations match your brand and follow any local legal requirements.
Regular Performance Review
Monitor click-through rates by country and adjust your targets based on what the data shows.
Geo Targeting Close-Ups
High-conversion workflows for country-specific campaigns and affiliate routing.
Country-Based Offer Routing
Send each visitor to the right destination by country using one public short link.
Affiliate Localization
Route users to country-specific marketplace listings to improve relevance.
Fallback Destination Logic
Keep traffic flowing with default destinations for unmatched countries.
Geo Performance Analytics
Analyze click trends by country directly from your link's analytics page.