Glossary term1 min readUpdated
Custom Domain Short Links
Definition
Custom Domain Short LinksCustom domain short links use your brand domain for short URLs, increasing recognition and trust in shared links.
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Business impact
Branded links are easier to recognize and typically perform better than anonymous shortener domains, especially in outbound and social contexts.
Operational benefit
A branded domain standard also improves governance by giving teams one consistent format for campaigns, templates, and reporting.
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