Custom domain short links use your brand domain for short URLs, increasing recognition and trust in shared links.
Branded links are easier to recognize and typically perform better than anonymous shortener domains, especially in outbound and social contexts.
A branded domain standard also improves governance by giving teams one consistent format for campaigns, templates, and reporting.
They primarily improve click trust and brand recall; SEO impact comes from proper redirect handling and stronger engagement signals.
Understand 301 redirects for URL shorteners, how they preserve link equity, and implementation best practices.
See how a link management platform differs from a simple URL shortener and why teams use it for campaigns, analytics, and optimization.
CTR measures the percentage of impressions that become clicks. Learn how to improve CTR with branded links and better campaign structure.