Click-Through Rate (CTR)

CTR is the percentage of viewers who click a link after seeing it. It is a core health metric for creative quality, trust, and audience-message fit.

Why CTR is operationally important

Low CTR usually indicates weak positioning, poor message fit, or trust friction in the URL itself.

Branded domains, descriptive slugs, and cleaner link presentation can materially improve click behavior in paid and organic channels.

Explore all link tracking and optimization capabilities.

Use practical tools to apply this concept quickly.

Find implementation patterns for different business models.

It depends on channel and audience; compare against your historical baseline and optimize incrementally by source and campaign.

Learn how branded short links improve trust, click-through rates, and campaign consistency versus generic shortener domains.

Understand campaign attribution models for short links, UTM-tagged traffic, and channel-level decision making.

Learn utm_source, utm_medium, utm_campaign, utm_term, and utm_content with practical examples for accurate multi-channel attribution.