Glossary term1 min readUpdated
Unique Clicks vs Total Clicks
Definition
Unique Clicks vs Total ClicksUnique clicks represent distinct visitors, while total clicks include every click event including repeated visits from the same user.
How to interpret both metrics
Use unique clicks to estimate audience reach. Use total clicks to evaluate repeated interest, retargeting impact, or comparison behavior.
Review both metrics together when optimizing links in paid ads, social posts, and email campaigns.
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