How to Organize Your Links with Campaigns in useclick.io

What are Campaigns?

Campaigns in UseClick are organizational containers that group related links together for a specific marketing initiative, product launch, or time-bound promotion. Instead of managing hundreds of individual links, campaigns let you organize, track, and analyze groups of links as a cohesive unit.

Think of campaigns as project folders for your links—they help you stay organized, measure overall performance, and collaborate with team members on specific marketing initiatives.

Why Use Campaigns?

Plan Availability

Campaigns are available on Starter, Growth, Pro, and Business plans:

Plan	Campaigns Feature	Max Campaigns
Free	Not available	0
Starter	Available	Unlimited
Growth	Available	Unlimited
Pro	Available	Unlimited
Business	Available	Unlimited

Step-by-Step: Create Your First Campaign

Step 1: Navigate to Campaigns

1. Log into your UseClick dashboard
2. Click "Campaigns" in the left sidebar (or top navigation)
3. You'll see your campaigns list (empty if this is your first one)

Step 2: Create a New Campaign

1. Click the "Create Campaign" button
2. A modal will appear with campaign creation fields

Step 3: Configure Campaign Settings

Fill in the campaign details:

Campaign Name (Required):

• Choose a descriptive name for your campaign
• Examples:
  • "Spring Sale 2025"
  • "Product Launch - Widget Pro"
  • "Black Friday Email Campaign"
  • "Q1 Social Media Promotion"

Campaign Description (Optional):

• Add details about the campaign's purpose, goals, or timeline
• Helps team members understand the campaign context
• Example: "Email and social media promotion for our spring sale, March 1-31"

Start Date (Optional):

• Set when the campaign begins
• Useful for planning and historical reference

End Date (Optional):

• Set when the campaign ends
• Helps track time-bound promotions
• Campaign links continue working after the end date

Step 4: Save Your Campaign

1. Review all details
2. Click "Create Campaign"
3. Your new campaign appears in the campaigns list

Adding Links to Campaigns

There are three ways to add links to a campaign:

Method 1: Add During Link Creation

1. Click "Create Link" in your dashboard
2. Fill in the destination URL and other details
3. In the "Campaign" dropdown, select your campaign
4. Create the link—it's automatically added to the campaign

Method 2: Add Existing Links to Campaign

1. Go to Dashboard → Links
2. Find the link you want to add
3. Click the three dots menu → "Edit"
4. In the edit modal, select a campaign from the dropdown
5. Click "Save Changes"

Method 3: Bulk Add Links to Campaign

1. Go to Dashboard → Links
2. Use the checkboxes to select multiple links
3. Click the "Bulk Actions" button
4. Choose "Add to Campaign"
5. Select the campaign and confirm

Managing Your Campaigns

View Campaign Overview

1. Go to Dashboard → Campaigns
2. Click on a campaign name
3. View the campaign dashboard showing:
   • Total links in the campaign
   • Aggregate click count
   • Unique visitors across all campaign links
   • Geographic breakdown
   • Device and browser statistics
   • Top performing links

Edit Campaign Details

1. Navigate to the campaign
2. Click "Edit Campaign" or the settings icon
3. Update name, description, or dates
4. Click "Save Changes"

Delete a Campaign

1. Go to the campaign you want to delete
2. Click "Delete Campaign"
3. Confirm deletion

Campaign Analytics & Reporting

Aggregate Performance Metrics

Campaign analytics show combined performance across all links:

• Total Clicks: Sum of all clicks across campaign links
• Unique Visitors: Unique people who clicked any campaign link
• Click-Through Rate: Overall CTR for the campaign
• Geographic Distribution: Where campaign traffic originates
• Device Breakdown: Mobile vs. desktop vs. tablet
• Top Links: Which links in the campaign perform best
• Referrers: Traffic sources for the campaign

Comparing Campaigns

View multiple campaigns side-by-side:

1. Go to Dashboard → Campaigns
2. Use the campaign list to compare metrics at a glance
3. Sort by total clicks, date, or name
4. Identify top-performing campaigns

Exporting Campaign Data

Export campaign analytics for external analysis:

1. Open a campaign
2. Click "Export"
3. Choose CSV or Excel format
4. Download includes all links and performance data

Common Campaign Use Cases

1. Product Launch Campaign

Scenario: Launching a new product across multiple channels

Campaign Name: "Widget Pro Launch - January 2025"

Links in Campaign:

• Email announcement link
• Social media announcement links (Facebook, Twitter, LinkedIn)
• Blog post CTA link
• Press release link
• Influencer partnership links

Benefit: Track total launch performance across all channels in one view

2. Seasonal Promotion

Scenario: Black Friday sale across multiple platforms

Campaign Name: "Black Friday Sale 2025"

Links in Campaign:

• Facebook ad links (multiple variants)
• Google Ads links
• Email campaign links (early access, general sale, last chance)
• Instagram bio link
• SMS campaign links

Benefit: Measure total Black Friday revenue and identify best-performing channels

3. Content Marketing Campaign

Scenario: Publishing a series of blog posts

Campaign Name: "Link Management Best Practices Series"

Links in Campaign:

• 10 blog post promotion links
• Social media share links
• Email newsletter links
• Lead magnet download links

Benefit: Track engagement and conversions from the entire content series

4. Webinar Promotion

Scenario: Promoting a live webinar event

Campaign Name: "Marketing Automation Webinar - March 15"

Links in Campaign:

• Registration page link
• Email reminder links
• Social media event links
• Partner promotion links
• Replay access links (post-event)

Benefit: Track registration sources and total event engagement

5. Affiliate Marketing Campaign

Scenario: Managing multiple affiliate partners

Campaign Name: "Q1 Affiliate Program"

Links in Campaign:

• Individual affiliate partner links (one per partner)
• Promotional material links
• Commission tracking links

Benefit: Compare affiliate performance and calculate total program ROI

6. Email Drip Campaign

Scenario: 5-email nurture sequence

Campaign Name: "New User Onboarding Sequence"

Links in Campaign:

• Email 1: Welcome + product tour link
• Email 2: Feature highlight link
• Email 3: Case study link
• Email 4: Upgrade CTA link
• Email 5: Support resources link

Benefit: Measure sequence effectiveness and identify which emails drive action

Best Practices for Campaign Organization

1. Use Descriptive Campaign Names

Create names that clearly identify the initiative:

• Good: "Spring Sale 2025 - Email + Social"
• Bad: "Campaign 3"

2. Include Timeframes in Names

Add dates or quarters to distinguish recurring campaigns:

• "Newsletter - January 2025"
• "Q1 Paid Ads Campaign"
• "2025 Black Friday Sale"

3. Set Start and End Dates

Track campaign duration for historical analysis:

• Know exactly when campaigns ran
• Compare performance across similar timeframes
• Calculate campaign ROI accurately

4. Keep Campaigns Focused

Don't create overly broad campaigns:

• Too Broad: "All 2025 Marketing" (thousands of links)
• Just Right: "Spring Sale 2025" (50-100 links)

5. Archive Completed Campaigns

Keep your campaigns list manageable:

• Delete or archive old campaigns after reviewing results
• Export data before archiving for historical records
• Focus on active campaigns in your main view

6. Combine with UTM Parameters

Use campaigns AND UTM parameters together:

• Campaign: Organizes links in UseClick
• UTM Campaign: Tracks in Google Analytics
• Use the same naming convention for both
• Example: Campaign "spring_sale_2025" with utm_campaign=spring_sale_2025

Team Collaboration with Campaigns

Sharing Campaigns (Pro/Business Plans)

Pro and Business plans support team collaboration:

1. Add team members to your organization
2. Team members can view and edit campaigns
3. Assign campaigns to specific team members
4. Track who created or modified links in a campaign

Campaign Permissions

Control who can access campaigns:

• Owner: Full access to all campaigns
• Admin: Can create, edit, and delete campaigns
• Member: Can view campaigns and add links

Troubleshooting Common Issues

Campaign Not Showing in Dropdown

Problem: Can't select campaign when creating a link.

Solutions:

• Verify you're on a Starter+ plan (campaigns not available on Free)
• Refresh the page to reload campaign list
• Check that the campaign wasn't accidentally deleted

Links Not Appearing in Campaign

Problem: Added links to campaign but they don't show.

Solutions:

• Refresh the campaign page
• Verify the link was saved with the campaign selected
• Check if the link was moved to a different campaign

Analytics Don't Match

Problem: Campaign total clicks don't match sum of individual links.

Cause: Links may have been added or removed from the campaign.

Solution: Analytics reflect current campaign composition. Historical clicks before links were added aren't included.

Frequently Asked Questions

Can a link belong to multiple campaigns?

No, each link can only belong to one campaign at a time. However, you can move links between campaigns anytime.

What happens to links when I delete a campaign?

Links are not deleted. They simply become uncategorized and remain in your account. All analytics are preserved.

How many links can I add to a campaign?

No limit. Campaigns can contain as many links as your plan allows you to create.

Can I rename a campaign?

Yes! Edit the campaign anytime to change its name, description, or dates.

Do campaigns affect link performance?

No. Campaigns are purely organizational—they don't affect how links redirect or track clicks.

Can I export campaign data?

Yes, on Starter+ plans. Export campaign analytics to CSV or Excel for external analysis.

Next Steps

Now that you understand campaigns, explore related features:

• Use folders for additional organizational layers
• Add UTM parameters to track campaigns in analytics platforms
• Bulk upload links to quickly populate campaigns
• Run A/B tests within campaigns to optimize performance