LinkedIn URL Shortener: Clean Up and Track Your LinkedIn Links
Quick answer: There are really two "shorten my LinkedIn link" jobs. To clean up your profile URL, claim a custom public profile URL in LinkedIn settings (linkedin.com/in/yourname). To shorten and track the links you post or put in your bio, use a branded URL shortener like UseClick. Here's how to do both.
Key Takeaways
- Claim a custom profile URL in LinkedIn (free) for a clean linkedin.com/in/yourname.
- For links you post, use a branded short link so they're clean and trackable.
- Branded links earn up to 39% more clicks than generic ones (Rebrandly, 2025).
How Do You Shorten Your LinkedIn Profile URL?
LinkedIn hands you a messy default profile URL with random numbers on the end. Replace it with a clean custom one, free, in about a minute:
- Go to your profile and click Edit public profile & URL (top right).
- Under Edit your custom URL, click the pencil icon.
- Enter your preferred handle (for example
yourname) and save.
Your profile is now linkedin.com/in/yourname: short, professional, and easy to say out loud or print on a card. If you searched "shorten LinkedIn URL" meaning your own profile, that's the whole fix.
How Do You Shorten (and Track) the Links You Post?
This is the other half, and it's where most people actually lose out. LinkedIn doesn't reliably shorten links you paste into posts anymore, and a long raw URL looks cluttered and earns fewer clicks. For links in your posts, articles, newsletter, or profile website field, use a URL shortener:
- Paste the long URL into the shortener.
- Customize the ending (for example
go.yourbrand.com/guide). - Post it, then track total and unique clicks, country, and device in your dashboard.
Why does the format matter on LinkedIn specifically? Because it's a professional feed, where a clean branded short link reads as more credible than a string of tracking parameters. That trust shows up in the numbers: branded links earn up to 39% more clicks than generic ones (Rebrandly, 2025). And the analytics finally tell you which posts drive traffic, broken down by link, which LinkedIn's native stats won't.
Which Method for Which Link?
- Your profile link: use LinkedIn's built-in custom URL feature (free).
- Links you post: use a branded short link, so they're clean and measurable.
- Featured or website field: point it at a link-in-bio page if you have several things to share.
Frequently Asked Questions
How do I shorten my LinkedIn profile URL?
Go to your profile, click Edit public profile & URL, edit your custom URL, enter your handle, and save. You'll get linkedin.com/in/yourname. It's free and takes a minute, and you can change it a limited number of times if you need to.
Does LinkedIn have a built-in URL shortener for posts?
Not really. LinkedIn doesn't reliably shorten links you paste into posts, and it won't give you click data either. Use a URL shortener for clean, trackable links in your posts, articles, and bio instead.
Can I track clicks on links I share on LinkedIn?
Yes. Use a trackable short link and you'll record total and unique clicks, country, and device. That lets you see which LinkedIn posts actually drive traffic, rather than judging a post by likes and comments alone.
Is it free to shorten LinkedIn links?
Claiming a custom profile URL is free inside LinkedIn. Shortening the links you post is free too, on a URL shortener free plan, so both halves of this cost nothing to start.
Make Your LinkedIn Links Work
Claim your clean profile URL, then run the links you post through a branded short link, so they look sharp and show you exactly what your LinkedIn audience clicks.
