How to Add a Link to a Snapchat Story (Step by Step)
Quick answer: Take a Snap, then tap the link tool (the paperclip 🔗 icon on the right-hand toolbar), paste your URL, tap Attach to Snap, and send it to your Story. Viewers see a "tap to open" prompt. Want to know how many people actually open it? Attach a trackable short link instead of a raw URL. Here's the full how-to.
Key Takeaways
- Use the paperclip (link) tool on the Snap editing screen. There's no follower minimum.
- A trackable short link shows how many people open it.
- Branded short links earn up to 39% more clicks than generic ones (Rebrandly, 2025).
How Do You Add a Link to a Snapchat Story?
Five steps, all on the Snap editing screen:
- Open Snapchat and capture a photo or video.
- On the editing screen, tap the paperclip / link icon (🔗) in the right-hand toolbar.
- Paste or type your URL and tap the go arrow.
- Tap Attach to Snap.
- Tap Send, then add it to My Story (or Spotlight, or friends).
Viewers see a link prompt on the Snap, and tapping it opens your link in Snapchat's in-app browser. Unlike some platforms, there's no follower threshold here, so this works on any account.
How Do You See How Many People Open Your Link?
Snapchat's built-in Story stats are thin, and a raw URL tells you nothing at all. So if a Snap gets 2,000 views, how many of those people actually opened your link? Without tracking, you're guessing.
If the link matters (a product, a sign-up, a campaign), attach a trackable short link instead. Create a short link to your destination, attach that to the Snap, and you'll see total and unique clicks, country, and device in your dashboard. A short, branded link also looks cleaner than a long raw URL, and that polish helps: branded short links earn up to 39% more clicks than generic ones (Rebrandly, 2025).
What Gets More Taps on Snapchat?
- Tell viewers to open it. A quick "tap the link" beats hoping they notice the prompt.
- Keep the destination fast and mobile-first. Snap traffic is all phones, so a slow page loses people.
- Track and compare placements, so you learn what your audience actually opens rather than guessing.
Frequently Asked Questions
Do you need a certain number of followers to add a link on Snapchat?
No. The link (paperclip) tool is available to all users when creating a Snap, with no follower minimum. If you don't see it, the cause is almost always an outdated app rather than your account size.
Why can't I see the link/paperclip icon on Snapchat?
Update the app to the latest version first. Then make sure you're on the Snap editing screen, the one that appears after you capture a photo or video, because the paperclip lives in the right-hand toolbar there and not on the camera screen.
How do I track clicks on my Snapchat Story link?
Attach a trackable short link instead of a raw URL. It records total and unique clicks, location, and device, which is detail Snapchat's native stats don't provide, so you can finally tell opens apart from views.
Can I add a link to a Snap I send to friends, not just my Story?
Yes. The link attaches to the Snap itself, so it works whether you send it to friends directly or post it to your Story. The same trackable-link tip applies in both cases.
Make Your Snaps Drive Real Clicks
Attach a free trackable short link to your next Snapchat Story, and finally see how many people open it, not just how many views you got.
