Amazon URL Shortener: How to Shorten Amazon Links (3 Ways)
Quick answer: Amazon links are notoriously long. There are three ways to shorten one. Use Amazon's own amzn.to shortener via the SiteStripe bar if you're an Amazon Associate, manually strip the URL down to amazon.com/dp/ASIN, or use a branded URL shortener like UseClick for a clean link that also tracks clicks. Here's each, and when to pick which.
Key Takeaways
- Shorten Amazon links with amzn.to (Associates), the /dp/ASIN trick, or a branded shortener.
- Only a trackable short link shows clicks by source and device.
- Branded short links earn up to 39% more clicks than generic ones (Rebrandly, 2025).
Why Are Amazon URLs So Long?
A typical Amazon product URL is stuffed with the product title, category path, and a string of tracking parameters, often 100-plus characters. That's ugly in a post, it breaks when pasted into messages, and a wall of random characters reads as untrustworthy. Shortening it makes the link shareable, and with the right tool, measurable too.
Option 1: Amazon's amzn.to (for Associates)
In the Amazon Associates affiliate program? Use the SiteStripe bar at the top of any product page:
- Make sure SiteStripe is enabled in your Associates account.
- On the product page, click Text (or the link icon) in the SiteStripe bar.
- Copy the short
amzn.to/...affiliate link.
This keeps your affiliate tag intact, which matters for commissions. The downside is that it isn't branded, and your analytics are limited to whatever Amazon's affiliate reporting shows.
Option 2: Strip the URL Manually (Free, No Tools)
Every Amazon product has a 10-character ASIN. You can shorten any product link to this clean form:
https://www.amazon.com/dp/ASIN
Find the ASIN in the URL (right after /dp/ or /gp/product/) or in the product details section, then rebuild the short version. It's perfect for a quick, tidy share. The trade-off is simple: you can't track it, so you'll never know how many people clicked.
Option 3: A Branded, Trackable Short Link (Recommended)
Want a clean link you control and can measure? Use a URL shortener:
- Paste the full Amazon link into the shortener.
- Customize the ending (for example
go.yourbrand.com/headphones). - Share it, then watch total and unique clicks, country, and device in your dashboard.
This is the option that pays off for creators and affiliates. A branded link earns more trust and clicks than a raw amazon.com/... string, and you finally see which posts and channels drive sales rather than guessing. Branded short links earn up to 39% more clicks than generic ones (Rebrandly, 2025). One rule: always disclose affiliate links per the platform's and the FTC's guidelines.
Frequently Asked Questions
What is the official Amazon URL shortener?
Amazon's own shortener produces amzn.to links through the SiteStripe bar, and it's available to Amazon Associates. For non-affiliates there's no official public shortener, so use the /dp/ASIN format or a third-party URL shortener instead.
How do I shorten an Amazon link for free?
Strip it to amazon.com/dp/ASIN by hand, or paste it into a free URL shortener for a clean, trackable link. Both cost nothing, but only the shortener gives you click data.
Can I track clicks on a shortened Amazon link?
Not with amzn.to or the manual /dp/ASIN method. To track, use a trackable short link, which records total and unique clicks, country, and device, so you can see which channel actually drives sales.
Does shortening an Amazon affiliate link keep my commission?
Yes, as long as your affiliate tag is preserved in the destination URL. The amzn.to link keeps it automatically. If you use another shortener, just shorten the full tagged link rather than a stripped one, and the tag carries through.
Shorten Smart, Not Just Short
Turn long Amazon URLs into clean branded short links that look trustworthy and show you exactly which clicks turn into sales.
